What’s Happening to Your MQLs?

The most effective revenue organizations have marketing and sales teams that work together. But these two functions are too often siloed—marketing drives MQLs but they fall through the cracks and don’t make it to sales, or sales doesn’t follow up on marketing’s...

ACCOUNTABILITY IS A 4 LETTER WORD

Does the word accountability feel like a cuss word in your company? When you think about the times you have heard about accountability it probably has been with the words like “the lack of” in front of it. It’s the sentence they use in the dictionary when defining...

Fall Reading List: 10 Books to Empower Your Sales Team

“A. Always. B. Be. C. Closing. Always be closing. Always! Be! Closing!” The iconic line from the 1992 film Glengarry Glen Ross in which Alec Baldwin scolds a group of poor salesmen has remained in the minds of sales professionals today. It’s a common notion that sales...

5 Key Tools to Make Your Sales Team More Efficient

If you give someone a fish, you feed them for a day. If you teach someone to fish, you feed them for a lifetime. Thinking of this quote, many will likely think “ah yes, of course!” And the quote has merit—learning to do something yourself will be the best method. But...