In this module
- Beginning the Engagement
- Premise: You are the “present” SQB the “wrapping”
- Making sure the client perceives progress
- Setting initial expectations
- On-site vs. off-site
- Scheduling
- Common mistakes
- Not throttling/over-delivery
- Too much accountability
- Too much consulting too fast
- Too many of your own stories
- A slow-moving client is not a “bad” client
- Discussing poor salespeople
- Where to begin
- Process not People
- Introductory meeting
- Managing staff expectations
- Process not people
- Make sure you are “seen”
- Month One
- Easy victories
- Google Adwords
- Facebook retargeting or ads
- Banner ads
- Squeeze page
- Obvious website issues
- Caveat
- Customer survey
- Previous customer analysis
- Lost customer/deal revitalization
- Follow the Roadmap to Guaranteed Growth™
- SalesMap throttling
Materials
