If we were brutally honest with our clients, we’d have to admit that discussing leads is frustrating. From our perspective, it seems like clients believe there is some secret wellspring of leads overflowing with inexpensive new prospects.

On occasion, we have found this untapped plentiful, and cheap lead source. More often, once we do an in-depth analysis, we reach the conclusion that the client is already getting the cheap and easy leads, leaving the difficult and expensive leads unmined.

Before you run down the path of chasing the Fountain of Youth lead source, consider the odds that those leads could be lower quality and more expensive than leads you’re already getting.

For many businesses, tightening their sales process yields far greater results than chasing new leads.

Have you had an experience like this?  If so, let’s talk