The conventional sales wisdom says that increasing sales is best accomplished by improving the quality of the sales team. For the Fortune 500, investing hundreds of thousands of dollars in training, recruiting and paying top-tier talent is a viable strategy. For mid-sized and smaller businesses, “buying your way out of the problem” is not a viable option. So how do you improve performance of the sales function and keep the sales team you have? It’s not easy, but it is possible. We have studied top-performing sales teams of 10 or less and discovered hundreds of best practices that allow them to perform like Fortune 500 teams for a fraction of the cost. If you would like to learn about these best practices and our best practices audit, please complete the form below.
The non-financial cost of a broken sales function
It’s easy to daydream about all the lost sales that a better-performing sales department could recover. But dollars aren’t the only cost. If you have a sales function not performing at its best, you have “the itch that can’t be scratched.” Most days, you aren’t “itchy,” but every now and then, you get this feeling,... Read more →
Phantom costs could be killing your profits
I love a good bargain as much as the next person, but I learned a valuable lesson about phantom costs. That is, those costs that don’t show up on your income statement but drain profits. Everyone has heard the saying “good things are cheap, and she things are good,” however, we tend to forget it... Read more →