Is the need for more leads a “salesperson addiction?”

Never in the history of business has a salesperson said, “please give me fewer leads.” They must teach a class at salesperson school that every lead is a good lead and you always need more. Sometimes it feels like your sales team is an incessant child asking for candy.

So what does a business owner do when the sales team religiously beats the drum of more leads when you are pushing for more sales? If you haven’t attempted to increase leads, that should be your starting point. Rather than assume the team wrong, work with them to discover some new lead sources. Don’t go it alone. Include them in masterminding an increased lead flow. If it works, you win and can quell the whining. If it doesn’t work, you win and can quell the whining.

I’m happy to share some lead generation best practices to see if they’d fit your business.

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