Option 4: Inexpensive sales leader

Option 4: Inexpensive sales leader

Don’t bother. This option creates nothing more than a sales babysitter. Most companies need more than someone to keep an eye on the sales team. Companies need a sales leader who can add value. All a sales babysitter can do is keep an eye on the sales team and...
Option 5: Salesperson promoted to sales leader or dual roles

Option 5: Salesperson promoted to sales leader or dual roles

Double don’t bother. This is a trainwreck in the making. This option seems like a winner but isn’t. There are two ways this option typically plays out. The first has the salesperson also manage the team. I’ve never seen this option work, but I have heard an occasional...
Option 6: Fractional sales leader

Option 6: Fractional sales leader

The last option is to use a fractional sales leader. Since it’s a part-time role, the costs are affordable. Since you’re hiring someone much better than a sales babysitter, you get results. However, this option has warts as well. Most businesses could use a full-time...
Benefits of fractional sales management

Benefits of fractional sales management

Fractional sales leadership can indeed be a great option for companies that cannot afford a full-time rockstar sales leader. A fractional leader allows a business to access the expertise and guidance of an experienced sales leader without committing to the high cost...