Step 1: Do any of these quotes motivate you?  If, so proceed to step 2.


“Errors and mistakes are the necessary steps in the learning process; once they have served their purpose, they should be forgotten.”

Vince Lombardi (1913-1970)

Hall of Fame football coach

“Only those who will risk going too far can possibly find out how far one can go.”

T.S. Eliot (1888-1965)

American poet

“Don’t let what you cannot do interfere with what you can do.”

John Wooden (1910- )

Hall of Fame basketball coach of UCLA

won a record 10 NCAA championships

“You may have to fight a battle more than once to win it.”

Margaret Thatcher (1925- )

first woman in European history to be

elected prime minister

99% of the failures come from people who have the habit of making excuses.”

George Washington Carver (1864-1943)

American agricultural chemist

“You can’t build a reputation on what you are going to do.”

Henry Ford (1863-1947)

American industrialist, inventor


Step 2: Do you really want to change behavior?

Sales training is more than just fancy tricks.  The true benefits come from changing your attitudes and behaviors.  If you are looking for some moves or tricks but are unwilling to change the way you sell, stop here.


Step 3: Do you have enough patience?

Sales training takes time.  People need a coach because changing behavior takes reinforcement.  Error and trial is the modus operandi.


Step 4: Are you willing to view coaching as an investment that pays a return rather than an expense?

If sales coaching is viewed as a necessary expense, stop right here.  You are not a good candidate for our sales coaching.  Over time, sales coaching should pay for itself many times over.  However, it is far too stressful for all the parties if coaching is viewed as a necessary evil.  We prefer to devote our time and talents to those who see coaching as an investment.