Everyone is in the Education Marketing Business

Everyone is in the Education Marketing Business

Ask yourself, “What does a salesperson do?”  Do they “sell?” No way. The prospect won’t allow someone to subject them to a pure sales call. Prospects want to be educated, not persuaded. Watch the video below to learn how savvy sales teams...
Do Products Sell Themselves?

Do Products Sell Themselves?

We received this email from a customer the other day. It reflects a lot of the chasm between what business owners think and what salespeople know. Virtually no product sells itself. If it did, web orders would be overflowing and this email would not be necessary. As...
Improving Speed to Trust

Improving Speed to Trust

Most would agree that a prospect who knows, likes, and trusts you is more likely to purchase. However, trust-building can be slow and gum-up your sales cycle. What if there was a way to dissect the components of “trust” and enable faster trust-building?...