Sales Secret #1: DISC Profiling

Sales Secret #1: DISC Profiling

First used by the U.S. Army in the 1940s, DISC personality profiling has remained a powerful and well-kept secret until recently. While tons of personality profiling systems exist, DISC is special because it allows you to quickly categorize someone AND predict their...
Everyone is in the Education Marketing Business

Everyone is in the Education Marketing Business

Ask yourself, “What does a salesperson do?”  Do they “sell?” No way. The prospect won’t allow someone to subject them to a pure sales call. Prospects want to be educated, not persuaded. Watch the video below to learn how savvy sales teams...
Do Products Sell Themselves?

Do Products Sell Themselves?

We received this email from a customer the other day. It reflects a lot of the chasm between what business owners think and what salespeople know. Virtually no product sells itself. If it did, web orders would be overflowing and this email would not be necessary. As...