For over a century, top performing sales superstars earned great profits for their companies and themselves. These sales rock stars were worth every penny. As compensation for rock star salespeople increase, the overall compensation for salespeople increased in stride. Today, you can find very “average” salespeople making not-so-average money. Much like the Major League Baseball player who rides the bench and makes $1 million per year, these average salespeople are overpaid.
In the past, it made sense to overpay average salespeople because companies needed feet on the street and average was better than nothing. Today, digital selling systems can replace average salespeople for a fraction of the cost. In many cases, digital sales systems sell MORE than a weak salesperson.
Watch the video below to learn how to leverage this dynamic.