Nick Foles is a Super Bowl–winning quarterback.

Let me remind you, this is the same Nick Foles who had been let go by every other NFL team he played for.

For years, people believed you could not win an NFL championship with an average—or even below-average—quarterback. They insisted you needed a Tom Brady, a Drew Brees, a Russell Wilson, or a Ben Roethlisberger.

In short, they believed you needed a superstar. But this past Sunday, the Eagles, led by Nick Foles, proved that belief wrong.

Nick Foles, even after his incredible performance, is not considered a superstar.

So how did the Philadelphia Eagles, without their star quarterback Carson Wentz, beat the New England Patriots and their superstar Tom Brady?

Plain and simple: they relied on their Process.

When Carson Wentz ended his season in December due to injury, many thought the Eagles were finished. Fans lost hope. But the team didn’t. They adjusted, redirected their efforts, and kept pushing toward the championship.

They succeeded because their process was flexible and adaptable—proven and repeatable—even without their star players.

The Process is more important than the Superstar.

When you think of the New England Patriots, you think of Tom Brady. But true football students know it’s not about Brady alone. It’s about the process—the Patriot Way—that has allowed them to win year after year.

If you’re a business owner or CEO seeking long-lasting success in your sales management, this is your lesson: it’s all about process.

In many small businesses, the sales management process is unplanned and unintentional. Missing steps and overlooked details lead to inconsistent and mediocre results.

Have you heard these “solutions” before?

– We need better salespeople.
– We need employees who work harder and care more.

But those superstars you want are already taken—and they’re expensive. And the idea of “working harder” doesn’t hold up when you consider the long hours your team already puts in.

What you need is a sales management plan that helps even average salespeople succeed. A proven and repeatable sales process lets you win—even against superstars like Tom Brady.

Consistent success is possible in any industry with a strong process. Yet many small businesses lack the resources, expertise, or experience to build one. By chasing superstars, they miss the greater opportunity—improving the sales process so the people they already have can thrive.

The process matters more than the superstar.

Remember last Sunday: the Eagles beat the Patriots with Nick Foles, an “average” quarterback.

How will you build a proven and repeatable sales process in your organization?