February 25

Does articulating the cost of doing nothing create a compelling reason to buy?

Salespeople spend a significant amount of time, energy, and thought trying to articulate the cost of NOT purchasing their product. In your opinion, does creating a compelling case against doing nothing consequently create a reason to buy?

 

Does articulating the cost of doing nothing create a compelling reason to buy?

Recent Posts

Perhaps you don’t need a sales manager

Every company is different and not every company has the same sales management needs. As the Inc. article below points out, not everyone needs a sales manager in the traditional sense. http://www.inc.com/articles/201106/what-to-look-for-in-a-star-salesperson.html Occasionally, we find the exceptional sales team that functions effectively without a traditional sales manager. As the article points out, experienced sales teams... Read more →

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