Improving Speed to Trust

Most would agree that a prospect who knows, likes, and trusts you is more likely to purchase. However, trust-building can be slow and gum-up your sales cycle. What if there was a way to dissect the components of “trust” and enable faster trust-building?

Watch the video below for some ideas.

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10 Words not to use in marketing and sales

PR Guru Adam Schiff studied hundreds of thousands of websites with the purpose of discovering their unique value proposition. His conclusion was that buzzwords do not improve marketing, they worsen it. Prospects get negatively triggered by buzz words and view the offering less favorably. Here are the ten words not to use in marketing and sales: # 1.... Read more →

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