Improving Speed to Trust

Most would agree that a prospect who knows, likes, and trusts you is more likely to purchase. However, trust-building can be slow and gum-up your sales cycle. What if there was a way to disect the components of “trust” and enable faster trust-building?

Watch the video below for some ideas.

Recent Posts

Typical Sales Management

It’s easy to laugh at a cartoon like this one, but we all have fallen victim to manage like this. The “more, more, more” plan destroys morale more than any increase in sales can justify, so how do you increase sales without the beat down? For small businesses, the real culprit is time shortage. Business... Read more →

Fix Underperforming Sales Teams

The conventional sales wisdom says that increasing sales is best accomplished by improving the quality of the sales team. For the Fortune 500, investing hundreds of thousands of dollars in training, recruiting and paying top-tier talent is a viable strategy. For mid-sized and smaller businesses, “buying your way out of the problem” is not a... Read more →

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