Most would agree that a prospect who knows, likes, and trusts you is more likely to purchase. However, trust-building can be slow and gum-up your sales cycle. What if there was a way to dissect the components of “trust” and enable faster trust-building?
Watch the video below for some ideas.
I just wanted to commit on how well this really works once you learn it.
Trust takes time. It is delivering on promises. Real trust is born through overcoming adversity and delivering in the face of real obstacles. That can only occur organically. There are trustworthy things a company can do right away, however real trust is not necessarily the result.