10 Words not to use in marketing and sales
PR Guru Adam Schiff studied hundreds of thousands of websites with the purpose of discovering their unique value proposition. His conclusion was that buzzwords do not improve marketing, they worsen it. Prospects get negatively triggered by buzz words and view the...
Improving Speed to Trust
Most would agree that a prospect who knows, likes, and trusts you is more likely to purchase. However, trust-building can be slow and gum-up your sales cycle. What if there was a way to dissect the components of “trust” and enable faster trust-building?...
Startup Sales Stack
Check out this awesome deck on The Startup Sales Stack. Startup Sales Stack Report 2017 from Nic PoulosRecent Posts
Why Small Businesses Remain Small: The Role of Initiatives
Even though small businesses aspire to grow, many remain modest in size despite these ambitions. While numerous factors contribute to a company’s size, one key reason small businesses often stay small is their lower rate of initiative adoption compared to larger businesses. This article will explore why starting fewer initiatives is a significant factor keeping... Read more →
